Their Story
Ben Cohen and Jerry Greenfield met in 1963 in a gym class in Long Island, New York. They both failed to pass the entrance exam to medical school and decided to start a business together. They took a $5 correspondence course on ice cream making and opened their first store, Ben and Jerry’s Homemade Ice Cream, in Burlington, Vermont in 1978.
Their Philosophy
Ben and Jerry’s became known not only for their delicious ice cream flavors but also for their socially responsible business practices. They believed in using high-quality ingredients and supporting local farmers. They also advocated for environmental causes and social justice issues.
Their Flavors
Ben and Jerry’s is famous for their unique and creative ice cream flavors. Some of their most popular flavors include Chunky Monkey, Phish Food, and Cherry Garcia. They also offer dairy-free and vegan options to cater to a wider audience.
Their Impact
Ben and Jerry’s success paved the way for other socially responsible businesses. They inspired a new generation of entrepreneurs to consider the impact of their businesses on society and the environment. They also donated a portion of their profits to various charities and causes.
Their Acquisition
In 2000, Ben and Jerry’s was acquired by Unilever, a multinational corporation. This led to some controversy among fans who felt that the company had sold out. However, Ben and Jerry’s continued to operate independently and maintain their commitment to social responsibility.
Their Future
In 2023, Ben and Jerry’s continues to innovate and expand their offerings. They have introduced new flavors and product lines, such as vegan ice cream bars and non-dairy frozen desserts. They also continue to advocate for social justice issues and environmental causes through their activism campaigns.
Conclusion
Ben and Jerry’s is more than just an ice cream company. They are a symbol of socially responsible business practices and activism. Their commitment to quality ingredients, local farmers, and charitable causes has inspired a new generation of entrepreneurs to consider the impact of their businesses on society and the environment.
If you haven’t tried Ben and Jerry’s ice cream yet, what are you waiting for? Indulge in a delicious scoop and feel good about supporting a company that cares about more than just profits.
